How Does the Change From Live Search to Bing Effect Me and My Rankings?

On May 28, 2009 Microsoft CEO Steve Ballmer introduced the digital world to their latest incarnation of its search technology, Bing. Every day web users had access to Bing on June 3, 2009. Why did Microsoft change the search engine and what does this mean to the search engine ranking your company already has achieved? Will your keyword ranking suffer at all?

The first question is quite simple to answer. Microsoft is desperate to grasp some of the market share that Google now enjoys. Do the names Magellan, Open Text, InfoSeek, Snap and 웹하드순위 Direct Hit ring a bell? These are all Search engines that Google has gobbled up in the last decade. In 2006 the market share for Google and Live Search were 49.2% and 9.6% respectively. At the time of Bing’s launch the market share of Google had grown to 72.4% and Live Search had fallen to just 6.3%. With the Google slice of the search engine pie so large and showing no sign of slowing, Microsoft had to make some improvements to their search engine offering.

The second question is not so easily answered. At first glance, the rankings you and your SEO provider have worked so hard to get should not be affected. Some features of the new Bing are impressive and could garner an ease of use which could be beneficial to your website visitors. One main difference is the fact that Microsoft calls their latest offering a “decision engine” not a “search engine”. The primary reason for the title change is that Bing is supposed to help the user make decisions by delivering the best results, presented in a more organized way to simplify key tasks and actually help you make decisions faster. There are features such as cash back on great products, and Price Predictor, which will tell the user when to buy an airline ticket in order to help get you the best price. Bing will also offer compare and contrast features so your customer will be able to compare your product, price and shipping requirements against others. It could be wonderful for your business to have such features at the tip of the user’s fingers. A primary goal of all websites is for the consumer to make a smart decision (the decision to buy) at a fast pace. Bing says it will do just that.

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